Building the Future of Veterinary Care
Guided by industry experts who share our vision of better outcomes for pets and sustainable practices for veterinary teams.
Founder
Rachel Zhao
Founder & CEO
We love our pets like family. When they're sick or recovering from surgery, we want to do everything right — but we're often left at home with a sheet of paper, a worried mind, and no idea if we're doing enough.
Rachel built Woofya after seeing this gap from both sides. Pet owners doing their best without the right support. Vets and nurses doing everything right in the clinic — then losing visibility the moment the patient walks out the door.
It felt unfair. Our pets deserve the best recovery. Our vets deserve the best tools to make that happen.
Our vision is simple: a world where post-consultation care is as consistent and structured as the consultation itself. Where what happens between appointments flows back to the clinic automatically — and where the care a vet prescribes is the care a pet actually receives.
Strategic Advisors
Experienced leaders shaping our strategy and product development
Ivan Vysotskiy
Strategic Business Advisor
Ivan is an experienced business leader with a strong technology pedigree. Ivan has diverse experience across early-stage startups and scaleups in various industries. He brings in a wealth of knowledge from technology to operational excellence and leadership.
Dr. Willem van den Berg
Strategic Medical Advisor
Clinic Owner and Head of Surgery at Belgrave Vet Clinic
With over a decade of experience in veterinary medicine, Willem has built a reputation for delivering compassionate, evidence-based care. He brings deep expertise in pet nutrition, behaviour, and preventative integrative health. After running his own clinic in South Africa, he now leads a thriving practice at Belgrave Vet Clinic in Melbourne.
Willem is passionate about improving pet wellbeing and supporting veterinary teams through empathy, precision, and continuous learning — values that deeply align with Woofya's mission.
Customer Advisory Group
Veterinarians and specialists who shape our day-to-day product design
Supported by Leading Venture Partners
Backed by Australia's most respected early-stage investors
Woofya was selected for Blackbird's Giants program, supporting our validation and product development with veterinary clinics.
In 2025, Woofya was selected for the Press Play Ventures cohort, supporting our growth as a female-founded company scaling pilot clinics and real-world use cases.