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About Us

Empowering Connections and Building Loyalty—One Happy Paw at a Time.

At Woofya, we’re redefining client engagement and loyalty for pet service providers and product brands. Founded in late 2024, Woofya is a solution designed to strengthen the connection between businesses and the dog parents they serve.

We empower our partners to deliver interactive, gamified loyalty experiences that keep dog parents engaged and nurture lasting relationships with their brands.

Woofya has been selected for Blackbird’s Giants program in 2024, designed to help Australian ambitious startups grow into world-changing companies.

SBE Female Founders: Woofya is part of the 2024 cohort of the SBE Evolve Program, an effort that was founded to empower female entrepreneurs to build their businesses with expert mentorship, resources, and a supportive community.

What Woofya Does

  • Stay connected beyond the first purchase: Engage dog owners with personalized, habit-forming challenges tailored to their dog’s breed, age, and health milestones.
  • Re-engage with Personalized Campaigns: Bring back lapsed clients with educational campaigns, gamified experiences, personalised reminders and special offers tailored to health milestones.
  • Leverage Data-Driven Insights: A real-time analytics dashboard to track client engagement. For example, surprise your loyal customers with milestone rewards.
  • Boost Preventative Care Revenue: Leverage automated reminders to help dog parents stay proactive about their pet’s well-being.
  • Engage with Gamified Features: Gamified features to keep dog parents coming back for more. With Woofya's platform, you can offer exclusive perks, point-based rewards, and personalized offers to build stronger brand affinity.

For dog parents, Woofya makes life simpler. From managing exercise routines to tracking behavior, Woofya helps pet parents stay organized and enjoy more joyful moments with their pups.

Retention shouldn’t be a mystery—it’s the natural result of creating meaningful connections. We believe that trust and lasting relationships with dog parents are the foundation of success for every vet, trainer, and dog brand.

That’s why we created Woofya: Let’s work together to make it happen—one wag, one paw, one happy client at a time.